50/50 media house is a company founded by Grammy-winning artist Rick Astley and Oscar-nominated producer Lene Bausager.

The company acts as an umbrella for four departments: Rick Astley Music, the film and TV drama division Ugly Duckling Films, its unscripted TV division, 50/50 Unscripted, and the multimedia division, 50/50 media.

Under one roof, the company seeks to combine its founders' extensive music and film experience to produce projects on a variety of multimedia platforms.